Omuya to fly to Ethiopia for Climate Change reporting

Noah Omuya posing f
CEO of Aica Communications- Noah Omuya posing for a photo recently.

The CEO and founder of Aica Communications, Noah Omuya is expected to travel to Addis Ababa- Ethiopia for the DUNIA CFI Conference on Climate Change.

The three days seminar that begins on 16th and ends on 18th, December 2019 is expected to be attended by a number of selected journalists globally who are focusing on reporting about Climate Change.

While in Addis, Omuya has been selected among the speakers who will make presentations on a round table discussions on how to improve on solutions based Journalism in East Africa and world at large.

Omuya while receiving the best Climate Change Photography award from the Media Challenge at the Kampala Serena Hotel on 24th November, 2019.

In an email communication from  Anne-Sophie RICCO, the CFI Project Manager for Africa, Omuya is expected to deliver  a speech on mobile journalism as a story telling tool for climate change.

Other issues to be discussed during the seminar on Covering climate emergency : stakes and challenges for media: 

‘Doom and Gloom’: Towards a less anxious coverage of climate news? 

-The responsibility of the media in public engagement and the impact of an overly negative narrative on public perception 

-The contributions of solutions journalism: What new forms of narrative should be recommended? Is there a new direction for telling the story of climate change?

And, how climate resilience  covererage should be covered by the media.

What is the DUNIA-CFI Project about?

The climate emergency is currently one of the most important global issues. And Africa is the continent that is most vulnerable to the impacts of climate change. Local media have a key role to play in the response to climate change. They have a responsibility to inform the general public of its causes, relay existing solutions and adaptation opportunities as well as to monitor public policies implemented at local, national and international level.
However, these issues are still all too often under-explored and given little visibility on the media’s editorial agenda.


There are numerous causes for this disaffection: lack of training and knowledge of journalists on these subjects, difficulty in accessing sources, lack of willingness and means to grasp the transverse nature of this topic, an alarmist coverage of the subject that fosters feelings of fear and catastrophe.

Within this context, CFI is launching the DUNIA project (lasting 18 months) with the aim of helping to increase the coverage of the issues and consequences of climate change in East Africa via the media.

This project will be implemented by CFI, the French media development agency, which actively promotes the development of the media in Africa, the Arab world and South-East Asia. The project is part of CFI’s “Media & Development” programme, which seeks to encourage media organizations in the Global South to take up development issues, by strengthening the relationship of trust between journalists and civil society.

The main project objectives are focused on:

  • Strengthening the role of the media as tools for monitoring, raising awareness, and engaging in issues associated with climate change and its impacts at both national and international level;
  • Encouraging collaboration, multi-stakeholders dialogue and cooperation between the media and the scientific community, institutional decision-makers, and representatives of civil society in order to considerably increase the number of articles addressing the issue of climate in a more professional and applicable way;
  • Supporting the media in covering climate change in a way that is both more original and generates less fear, by promoting prospects of solutions and adaptation closely linked to the concerns of local populations and by considering the gender-related impacts s of climate change.

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Aica Media [pronounced as Aicha- an Ateso word which means Light] is a for profit youth driven media initiative in Uganda, with an aim to advocate for acceleration of Sustainable Development Goals (SDGs) through media. Started in 2019, Aica seeks to inspire media practitioners to leverage their knowledge and resources to advance the SDGs by disseminating facts, human stories and solutions. Aica is authorized to do online data communication and publication by the Uganda Communications Commission and we are a member organization in the Uganda Youth Coalition for SDGs.

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